01The challenge
Group size changes everything in this business — the vehicle, the price, the route. A visitor travelling with eighteen people needs to know within seconds whether the company can serve them at all.
Overview
Exotic Punta Cana runs airport transfers and private tours across the region, with a three-tier fleet scaling from a luxury SUV for five to a deluxe coach for twenty-two.
- Industry
- Tourism
- Year
- 2025
- Scope
- Design, development & payments
- Status
- Live
- Services
02The approach
The fleet is presented by capacity, so 'can you take my group' is answered before anyone invests time. A multi-step booking flow with route pricing removes the back-and-forth that usually happens over WhatsApp, and card, PayPal and Stripe payment closes the reservation on the spot instead of deferring it to a conversation.
What changed
The specifics,
not the adjectives.
- 01
Capacity answered up front, before a visitor commits time to a form.
- 02
Route pricing that replaces a round of quoting messages.
- 03
Payment taken on the site rather than deferred to a conversation.
- 04
Transfers and activities held in one flow without crowding each other.
