02Car rental·2026
A rental fleet presented like a showroom, not a spreadsheet.
Strategy, design & development
Overview
01The challenge
Car rental stays a commodity decision until somebody shows you the actual car. Travellers compare on price because price is the only thing most rental sites make easy to compare — and Milux was losing the value of a fleet it had deliberately curated.
02The approach
A dark, automotive art direction that lets vehicle photography carry the page. Each car became a card holding the details that genuinely decide a booking — daily rate, transmission, fuel, capacity, model year — so comparison happens on substance. Categories run from Comfort to Signature Collection to make the range legible, and reservations route into WhatsApp, where these bookings actually close.
What changed
The fleet reads as a curated range instead of an undifferentiated price list.
Every vehicle card carries the details that decide a rental.
A premium direction that supports the higher end of the fleet.
Reservations flow into WhatsApp, where the team already converts.
Client perspective
“Michael understood exactly what we wanted for Milux Auto and delivered a website that feels modern, fast and highly professional. He was patient, committed and helped us elevate how our brand is presented online. We're extremely happy with the result and would recommend him without hesitation.”
