17Financial cooperative·2025
Thirty-eight years of cooperative banking, brought into a site members can actually use.
Strategy, design & development
Overview
01The challenge
A cooperative this size serves a farmer, a shop owner and a first-time saver from the same institution, and most of them are not comfortable navigating financial websites. Every product has to be findable by the person it is for, not by the department that owns it.
02The approach
Products were organised around who needs them rather than by internal structure, so an agricultural producer and a school-loan applicant each reach their own page directly. Institutional content — membership, policies, news — was separated from the product journey so the obligations of a cooperative do not obstruct its commercial side, and online banking sits at the top level where returning members look first.
The live site has since been modified by others. What is shown here is the version delivered.
What changed
Credit and savings products findable by the member who needs them.
Institutional content separated from the commercial journey.
Online banking placed where returning members look first.
A structure that carries five districts and a growing product range.
