18Cleaning & facilities2025

IQN Group

A cleaning and facilities operation whose public presence gave no sense of its real scale.

DeliveredDesigned and built for the client; not currently hosted on a public domain.

Strategy, design & development

IQN Group website shown on desktop, tablet and mobile

Overview

IQN Group provides professional cleaning for homes, offices and industrial spaces, and supplies the chemicals, consumables and equipment behind it. Two businesses inside one company — and a site that only hinted at either.

Industry
Cleaning & facilities
Year
2025
Scope
Strategy, design & development
Status
Delivered
Services
  • UX systems
  • UI design
  • Development
  • Integrations

01The challenge

The company sells services and products, to households, offices and industrial clients, at the same time. Each audience needs different proof before it commits, and a single undifferentiated homepage was pushing all of them down the same path.

02The approach

The site was split along the way the business actually runs: services on one track, products on another, with business branches as the bridge for corporate clients. A marketplace front end carries the product side, while the service side leads to quotes and scheduled appointments.

What changed

The specifics,
not the adjectives.

  1. 01

    Services and products live on separate, self-contained tracks.

  2. 02

    Residential, office and industrial visitors each get a route built for them.

  3. 03

    Listings can grow without redesigning the pages around them.

  4. 04

    One system for browsing, quoting and day-to-day operations.

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