01The challenge
Excursions are browsed and compared; transfers are booked against a deadline. Forcing both through one interface serves neither, and a catalogue of twenty experiences turns into noise the moment it loses structure.
Overview
DCN Travel runs curated experiences across Punta Cana — Saona and Catalina island trips, ziplining, ATV routes, horseback riding, dolphin encounters, deep-sea fishing — alongside private airport transfers. Two product lines with very different buying behaviour.
- Industry
- Tourism
- Year
- 2026
- Scope
- Strategy, design & development
- Status
- Live
- Services
02The approach
Tours and transfers were separated into their own tracks, each with the booking logic its product needs — date and group size for excursions, route and vehicle for transfers. Every experience carries the practical answers that decide the purchase: what is included, hotel pickup, and free cancellation up to twenty-four hours before. Travel guides support the browsing phase without interrupting the booking one.
What changed
The specifics,
not the adjectives.
- 01
Two product lines that no longer compete inside one interface.
- 02
Twenty-plus experiences held in a structure that stays scannable.
- 03
Cancellation, pickup and inclusions answered inside each listing.
- 04
A catalogue the team extends as the season changes.
