05Real estate·2025
Residential property on the north coast, filterable the way buyers actually search.
Strategy, design & development
Overview
01The challenge
Property buyers arrive with hard constraints — budget, bedrooms, location, status — and abandon any site that makes them scroll before applying them. Meanwhile a remote investor needs reassurance about a purchase they cannot walk through.
02The approach
A property search built on the filters buyers genuinely use: type, status, location, bedrooms, bathrooms and price. Each listing carries its specification, imagery and a direct route to an advisor. The advisory side of the business — consultation and support through to closing — was given weight equal to the listings, because for a remote buyer that reassurance is the product.
What changed
Search filters that match how a buyer narrows a shortlist.
Listings that grow with the portfolio without needing a redesign.
Advisory positioned as the product for remote and first-time investors.
A direct route from any listing to a consultation.
