ENURM QBank

01The challenge

A study platform is used for hundreds of hours by people who are already exhausted, so every extra click between a candidate and the next question is a click repeated thousands of times. Meanwhile the public site has to turn a sceptical student into a paying subscriber. Two very different jobs, inside one product.

02The approach

The marketing site leads with the outcome and the proof — certified questions, personalised exams, detailed progress — and puts a free trial ahead of the pricing table so the product does the selling. Inside, the dashboard opens on the four numbers a candidate is actually chasing: questions answered, study time, exams completed, overall performance. Recent activity makes an abandoned session trivial to resume, custom exams, simulations and flashcards each get their own space, and an admin panel keeps the question bank maintainable without a developer.