01The challenge
Patients searching for urological care are anxious and frequently embarrassed. Clinical authority has to be unmistakable, but the language has to stay human — and asking for an appointment has to feel low-stakes.
Overview
Urovanz is a Dominican urology practice offering robotic and minimally invasive surgery, uro-oncology, paediatric urology, kidney stone treatment and andrology. The practice publishes more than seven years of experience and over a thousand procedures performed.
- Industry
- Healthcare
- Year
- 2025
- Scope
- Strategy, design & development
- Status
- Live
- Services
02The approach
Services are explained one at a time in plain Spanish, each with its own space so a patient reads only what applies to them. Credentials and procedure volume sit where they reassure rather than where they boast, and a consultation request is reachable from every service without forcing a phone call first.
What changed
The specifics,
not the adjectives.
- 01
Each service readable on its own, without clinical jargon.
- 02
Authority signals placed where they reassure a nervous patient.
- 03
An appointment request reachable from anywhere on the site.
- 04
A structure the practice extends as specialities are added.
